Mobile internet usage is steadily on the rise. With the increasing availability and popularity of smartphones, 51% of web browsing is now done via mobile #1.
However, a vast majority of websites are not mobile friendly, which can create frustrations amongst users and cause a potential loss of business. If a user visits your site and encounters frustration and can't find what they are looking for, there is a 61% chance they leave immediately and go to another site. #2 Users on your site should never have to click 'Request Desktop Site' for an optimal browsing experience.
Responsive Design vs Mobile Templates
There are 2 methods to create a mobile website;
- Responsive Design: You only have one website that is expertly coded to be adaptable to all screen sizes and works seamlessly across all types of devices.
- Mobile Template - A second website is built purely for mobile users. Mobile templates are not built to be adaptable to different screen sizes and devices, so the website will be displayed differently depending on how you are browsing the site. This also increases your business costs as you will have to pay for and maintain 2 websites.
Google favours responsive mobile friendly websites for its mobile search results.
61% of people have a better opinion of a brand when they offer a good mobile experience. #3
Google began ranking sites within its search index by mobile accessibility in 2015, and recently made a change making mobile search potentially more up to date than desktop.
67% are more likely to buy a product or use a service if they have a good mobile experience. #2
Ready to take your next step forward?
Responsive website designs offer many benefits. A 'user-focused' experience helps convert and retain clients. It is worthwhile to evaluate the quality of your current website's design.
If your website isn't responsive and you would like to get ahead, Adaptive Digital offer premium responsive website design services. If you would like us to help you bring your website to the future, feel free to contact us today, we would be more than happy to help!